SHE by Helen is a Sydney-based luxury hair extension specialist delivering premium, high-touch results. The brand, however, didn’t reflect that level of quality. It was giving ‘everyday’ rather than elevated.

An aesthetic uplift for the Sydney Hair Extension brand. Rather than diving into a strategic overhaul, we renamed and refined Helen’s brand to align with her clientele. 

Moving the brand from generic salon to modern, luxury beauty.

• Refined, minimal wordmarks
• Elevated typography
• Softer, more intentional colour palette, bold teal accent
• Custom brandmark for subtle pattern and detail