wildflower & coast

Wildflower & Coast provide pure skincare, inspired by the wild beauty of Western Australia. With native botanicals such as Kangaroo Paw, Quandong, Emu Bush and Kakadu Plum – Wildflower & Coast differ from other natural skincare brands. In need of branding that felt refined, botanical, and premium to resonate with their target audience. 

Full brand identity, graphics and visual assets, packaging. 

Strategy

Brand Audit

Industry Insights 

Persona Development 

Brand Positioning

 

Creative

Brand Identity 

Typography

Illustrations

Graphic Elements 

Colour System

Iconography