BrightFuture

BrightFuture is on a mission to empower the next generation to take control of their financial future. AI-powered insights and personalised advice helps young kiwi’s and aussie’s achieve holistic financial well-being. Brighter budgeting, brighter saving, brighter investing, with BrightFuture. 

For BrightFuture, a complete Brand Strategy + Brand Identity and suite of assets was needed to clearly align their positioning and messaging for their target audience (students, gen-z and young millennials) and to differentiate themselves in the Australian and New Zealand market. 

Complete brand strategy, brand identity, graphics and visual assets. 

Strategy

Brand Strategy

Industry & Market Insights

Target Persona Development

Brand Positioning

Creative Direction

 

Identity

Logo Suite

Typography

Colour System

Brand Pattern

Custom Illustrations

Brand Assets