BrightFuture
BrightFuture is on a mission to empower the next generation to take control of their financial future. AI-powered insights and personalised advice helps young kiwi’s and aussie’s achieve holistic financial well-being. Brighter budgeting, brighter saving, brighter investing, with BrightFuture.
For BrightFuture, a complete Brand Strategy + Brand Identity and suite of assets was needed to clearly align their positioning and messaging for their target audience (students, gen-z and young millennials) and to differentiate themselves in the Australian and New Zealand market.
Complete brand strategy, brand identity, graphics and visual assets.
Strategy
Brand Strategy
Industry & Market Insights
Target Persona Development
Brand Positioning
Creative Direction
Identity
Logo Suite
Typography
Colour System
Brand Pattern
Custom Illustrations
Brand Assets