Baked By Britt

Serving sweetness with style, a new brand for Hamilton’s custom cake queen. Crafting baked creations for special occassions.

We built a full Brand Identity designed to help Britt pop on social media and establish her brand as the local favourite. 

Fun art-deco fonts, punchy red and pink tones, lavender accents, playful illustrations and a visual language as sweet (and spoiiicy) as her cakes.

From logo suite to colour system, patterns, packaging direction, social templates and creative assets, we shaped an identity with personality — young, expressive, and impossible to scroll past.

Giving Britt the confidence and clarity to show up online with a brand that feels unmistakably hers.

Complete brand identity, packaging direction, social media design and visual toolkit.